Google has officially launched the global rollout of Platform properties in Google Search Console, alongside a new comprehensive performance guide tailored for social and video creators.
This major update allows creators, brands, and publishers to measure how their content hosted on third-party social networks and video platforms performs directly within Google Search results. By setting up Platform properties, site owners gain unified insights into search impressions, clicks, indexing status, and rich visual search appearances for non-domain video assets.
To help creators maximize organic visibility, Google’s new documentation provides actionable best practices on video SEO, structured data markup, canonical tagging, and metadata optimization.
Whether you manage YouTube channels, video hubs, or social profiles, this update offers essential analytics tools to refine cross-platform search strategy and measure true content reach.
Source: Google search blog